About Us

Kind Hearts • Stronger Community

Our Mission

To build a stronger, safer, and more compassionate community through kindness, outreach, advocacy, and action — meeting people facing homelessness, addiction, mental health challenges, poverty, and social isolation where they are, with dignity, respect, and without judgment.

Through street outreach, community clean-up initiatives, harm reduction support, resource connection, volunteer engagement, and acts of everyday kindness, we strive to create meaningful change and restore hope within our city.

Our Vision

A Sault Ste. Marie where homelessness is rare, brief, and non-recurring — where every person has a safe home, and where neighbours show up for one another with compassion. We work toward functional zero for chronic homelessness as a community-wide goal, alongside our partners.

Our Guiding Principles

Who We Serve

Individuals facing homelessness, addiction, mental health challenges, poverty, and social isolation throughout Sault Ste. Marie — met where they are, whether that means essential supplies during outreach, connections to local resources, or simply a conversation and a reminder that they are not alone.

Every interaction matters. Every person matters. Together, we are building a stronger, more compassionate community — one act of kindness at a time.

Who We Are

Brandon Crack — CEO/Founder

The Kindness Project of Sault Ste. Marie is led by founder Brandon Crack, supported by an Outreach Worker and a growing team of trained volunteers.

We operate as 17441029 Canada Inc. — a grassroots community organization. We are not a registered charity.